系别：管理科学与工程系
职称：讲师
Email：tzhang@ustb.edu.cn
张婷婷，西北农林科技大学管理学学士、硕士，奥克兰理工大学商业信息系统专业博士。主要从事新兴信息技术采纳与商务智能研究，承担教育部人文社科项目、中国科学技术协会战略发展部科技智库青年人才计划项目、ok138cn太阳集团科技与文明中外人文交流研究开放课题等多项课题，发表科研论文20余篇。担任Technological Forecasting & Social Change、Internet Research, Electronic Commerce Research and Applications等学术期刊审稿专家。
西北农林科技大学管理学学士、硕士，奥克兰理工大学商业信息系统专业博士
[1] 教育部人文社会科学基金青年项目，在线医疗服务平台中的医患双边匹配机制研究，主持人
[2] 中国科协“科技智库青年人才计划”项目，推进医疗服务线上线下融合的机制和策略研究，主持人
[3] 中央高校基本科研业务经费项目，基于患者反馈的在线医疗服务资源的供给与需求研究，主持人
[4] 中央高校基本科研业务经费项目，基于动态能力视角的医院大数据能力评价研究，主持人
[5] ok138cn太阳集团科技与文明中外人文交流研究开放课题，中国电影跨文化传播效果及其影响因素研究，主持人
[1] Chen, Q., Jin, J., Zhang, T., & Yan, X. (2023). Investigating physician churn in online health communities from a social influence perspective. Aslib Journal of Information Management, Forthcoming.
[2] Jin, J., Zhang, T., & Yan, X. (2023). Why do users continually seek knowledge in online Q&A communities? An empirical investigation. Information Discovery and Delivery, 51(1), 1-12.
[3] Zhang, T., Chen, Q., Wang, W. Y. C., & Wei, Y. (2022). Understanding physicians' motivation to provide healthcare service online in the digital age. International Journal of Environmental Research and Public Health, 19(22), 15135.
[4] Zhang, T., Yan, X., Wang, W. Y. C., & Chen, Q. (2021). Unveiling physicians' personal branding strategies in online healthcare service platforms. Technological Forecasting and Social Change, 171, 120964.
[5] Chen, Q., Jin, J., Zhang, T., & Yan, X. (2021). The effects of log-in behaviors and web reviews on patient consultation in online health communities: Longitudinal study. Journal of Medical Internet Research, 23(6), e25367.
[6] Zhang, T., Lan, J., Yu, J., Liu, Z., & Yao, S. (2020). Assessment of forest restoration projects in different regions using multicriteria decision analysis methods. Journal of Forest Research, 25(1), 12-20.
[7] Zhang, T., Yao, S., Yu, J., Hatab, A. A., & Liu, Z. (2020). Effects of China’s collective forestland tenure reform policies on forest product firm values. Land, 9(4), 127.
[8] Xue, C., Zhang, T., Yao, S., & Guo, Y. (2020). Effects of households’ fertilization knowledge and technologies on over-fertilization: A case study of grape growers in Shaanxi, China. Land, 9(9), 321.
[9] Yu, J., Zhang, T., Ning, Y., & Lu, L. (2020). Analysis of medical health system based on game cross-efficiency data envelopment analysis (DEA) Model and Global Malmquist Index. Journal of Medical Imaging and Health Informatics, 10(9), 2053-2061.
[10] Yu, J., Zhang, T., Liu, Z., Hatab, A. A., & Lan, J. (2020). Tripartite data analysis for optimizing telemedicine operations: Evidence from Guizhou province in China. International Journal of Environmental Research and Public Health, 17(1), 375.
[11] Chen, Q., Yan, X., & Zhang, T. (2020). Converting visitors of physicians' personal websites to customers in online health communities: Longitudinal study. Journal of medical Internet research, 22(8), e20623.
[12] Yu, J., Liu, Z., Zhang, T., Hatab, A. A., & Lan, J. (2020). Measuring productivity of healthcare services under environmental constraints: Evidence from China. BMC Health Services Research, 20(1), 673.
[13] 金家华, 闫相斌, 张婷婷, & 吴浪涛. (2020). 基于情感分析的外卖商家评分研究. 管理学刊, 33(2), 66-75.
[14] Zhang, T., Wang, W. Y. C., Cao, L., & Wang, Y. (2019). The role of virtual try-on technology in online purchase decision from consumers’ aspect. Internet Research, 29(3), 529-551.
[15] Zhang, T., Wang, W. Y. C., & Techatassanasoontorn, A. A. (2019). User’s feedback contribution to enhance professional online community: A motivational process. VINE Journal of Information and Knowledge Management Systems, 49(3), 307-326.
[16] Liu, Z., Zhang, T., Yu, J., & Zhou, L. (2019). Determinants of rural households' afforestation program participation: Evidence from China's Ningxia and Sichuan provinces. Global Ecology and Conservation, 17, e00533.
[17] Zhang, T., Wang, W. Y. C., & Pauleen, D. J. (2017). Big data investments in knowledge and non-knowledge intensive firms: What the market tells us. Journal of Knowledge Management, 21(3):623-639.
[18] Zhang, T., & Wang, W. Y. C., Lin, Y. C., & Tai, L-H. (2015). Understanding user motivation for evaluating online content: A self-determination theory perspective. Behaviour & Information Technology. 34(5):479-497.
[19] Zhang, T., Zheng, S., & Zhang, Y. (2022). Characteristics of the information needs of hypertension patients on online healthcare service platforms. Proceedings of the International Conference on Medical and Health Informatics.
[20] Zhang, T., & Wang, W. Y. C. (2022). Promoting consumers’ online brand attention: The study of spatiotemporal analysis in regional apples. ICEB Bangkok, Thailand.
[21] Wei, Y., Yan, X., & Zhang, T. (2022). Patients’ selection behaviour of healthcare service channels in the context of online and offline integration. WHICEB, Wuhan, China.
[22] Zhang, T., Liu, M., Yan, X., & Jin, J. (2021). The effectiveness of the physician-patient relationship crisis communication strategy. Proceedings of the Interantional Conference on Digital Health and Medical Analytics.
[23] Wei, H., Fang, R., Zhang, T., & Wang, W. Y. C. (2021). The utilization of online medical resources and the influencing factors. Proceedings of the International Conference on Digital Health and Medical Analytics.
新型信息技术采纳、医疗数字化、商务智能
本科生课程：
商务数据分析
信息管理概论
